Come on Big Brother, toughen up!

I'm getting a bit annoyed at Big Brother producers; they're being far too soft on this year's housemates. Why were they allowed to eat all the ice cream from the Italian task? Surely the point of the HM's losing last week's shopping task was to make them last the week with low food rations. Time to toughen up, that's when all the major arguments start, so come on Big Brother!